• Recognized as one of the most reliable and affordable Business Plan developers in the world
• Offices in more than 10 countries and twice as many cities
• Two week average time for completing business plans
• Access to its large network of international investor base
• The ability to save entrepreneurs thousands of dollars in needless spending while creating a business plan
  

What is a Business Plan?
A Business Plan is roadmap for success. It is meant to guide the entrepreneur along a path that, if undertaken properly, will help achieve projected goals. Such a plan can help develop one’s vision and mission, ultimately guiding the strategies of the company with the hopeful intent that positive results will be achieved.

Following the service or product, a Business Plan is the single most important component for an early stage company and arguably for later stage ones as well. This is true to the extent that if one needs to raise capital or debt, an investor or bank will most likely require such a document if a serious discussion is to take place. Additionally, the Business Plan should be encompassed within and throughout a Private Placement Memorandum.

For investors, the Business Plan should include the following characteristics:

• Generate interest in your product or service
• Prove why you can enter the market
• Show that you have strong experience in the industry
• Detail how you plan on making a profit and remain sustainable
• Illustrate your exit strategies

Every successful Business Plan should include something about each of the following areas, since these are what make up the essentials of a good plan. Although not listed, many more features and sub-categories can be found under each major heading.

• Executive Summary
• Market Analysis
• Company Description
• Organization & Management
• Marketing & Sales Management
• Service or Product Line
• Funding Request
• Financials
• Appendix

The Three Questions

As noted, in our experience a Business Plan, and by extension, a Private Placement Offering Memorandum must answer three questions related to one’s business. Better yet, the entrepreneur must know these three answers and be able, if need be, to discuss them in a conversation with confidence. The Three Questions are:

1. How much capital do you need, i.e. where is the money going to be spent?
2. When will the company break-even, i.e. how long until you have made the initial investment back?
3. When will the initial investor see his/her initial money back with a return?

PPMemo.com often acts as a business coach, particularly for those companies seeking capital. These three questions are always asked, as the founders of our equity private placement group, who are investors themselves, always want to know how an entrepreneur reacts to these questions.